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Women's History Month: Effortl̶e̶s̶s̶, A Series.
Ambition Is Not the Enemy: How Coco Is Rewriting What It Means to Be a Founder, a Mother, and a Woman in Business
March 23, 2026
Professional woman standing in front of red background.

The Link Nobody Talks About Enough

Coco, Founder of Equilibria doesn't separate ambition from motherhood. To her, they were never two different things.

"To me, they are inextricably linked," she told us. "I want my daughter to see that mom is out there creating real equity value for our family." She shows her daughter her work reports. They talk about revenue. They talk about profit and loss. "The language of business is not something I try to shield from my kids at all," she said. "It's something I'm really excited to introduce to them."

For Coco, there's something almost obvious about this. "We can champion our kids on the basketball court and talk about competitive strategy - why wouldn't that same conversation apply to the working world?" She wants her children to grow up with a model of what feminine power and ambition actually look like. And she's clear that ambition doesn't threaten motherhood. "It's all wrapped up in it," she said.

A Better Mom Because She's a Founder, and Vice Versa

Coco isn't shy about the fact that being away, building something, and leading a company makes her a better parent, not a worse one.

"I am without question a better mom because I am a founder, and vice versa," she said plainly. The life lessons she's accumulating, the resilience, the strategy, the understanding of how value is created, are things she couldn't give her kids if she weren't out there earning them firsthand.

That doesn't mean her children come second. They don't. "They come first. There are no regrets about showing up for them," she said. "But it is quality over quantity. And I have figured out the right balance in my life to have no regrets on either side."

What she's landed on isn't a perfect formula. It's something harder to define and more personal than that: a felt sense of being whole. "We are the best parents when we feel good about all parts of our lives," she said.

The Perfectionist She Used to Be

Coco didn't always move through the world this way. She described a younger version of herself as deeply perfectionistic. Goal-oriented to a fault, pouring everything into every corner of her life regardless of the return.

"I look back on some of the return on time invested and I do think there are areas where I overdid it," she said. "And that had real implications for balance in my life, and for my mental health."

The advice she'd give that younger version of herself? "Take a breath. Have a little more fun. Enjoy life a little more. And focus on the 80-20 of inputs that are going to return the maximum outputs - versus doing everything perfectly all the time."

It sounds simple. She knows it isn't. "It's really hard," she acknowledged. "And it's harder for us."

Her Non-Negotiable: A Regulated Nervous System

As a CEO steering her company toward a successful exit, Coco is precise about what it takes to lead well. And it's not what most people expect to hear from a founder.

"My central nervous system cannot be dysregulated for me to show up as the best version of myself," she said. Full stop. For her, that means eight hours of sleep. Staying hydrated. Time with family. Travel. Fun. A full, well-rounded life. Not as a luxury, but as a business strategy.

"Investing as much time and energy as I have into functional wellness, I know that mental health is not negotiable," she said. "A full, well-rounded life will actually make me a better leader."

This is what personal stability looks like in practice. And for Coco, it's the foundation everything else is built on, her relationships, her networks, her ability to lead with clarity when it matters most.

If It Feels Hard, It's Because It Is

Coco doesn't mince words when it comes to the structural reality women navigate every single day.

"If womanhood feels hard, it's because it is," she said. "Women are pulled into so many parts of life." She backs it up with data she's clearly internalized: 75% of caregivers are women, and women caregivers spend 50% more time providing care than their male counterparts.

But it doesn't stop at caregiving. "Our systems were not built for us economically," she continued. "We are still underpaid relative to our male counterparts. Only 3% of venture capital goes to female founders. 3%." The wealth gap, the investment gap, the pay gap. None of it is accidental. All of it is something women are quietly navigating on top of everything else.

"And on top of all of that," she added, "our bodies and our lives are constantly changing." As empathetic, ambitious caregivers, community leaders, and business builders, women are compelled to wear more hats, in more directions, with less systemic support than anyone fully acknowledges.

Naming it, for Coco, isn't a complaint. It's clarity. You can't change what you refuse to see.

Building Anyway

What's remarkable about Coco isn't that she's overcome the obstacles in front of her. It's that she's built something extraordinary while still carrying them and done so with her eyes wide open about exactly how heavy that load is.

She's modeling ambition for her daughter. She's protecting her mental health like a business asset. She's leading a company toward an exit while staying present at home. She's talking about revenue at the dinner table and calling her nervous system a leadership tool.

She's doing it all. Not because the systems support her, but because she decided to build her own.

We're so grateful to Coco for her honesty, her data, and her fire. Her story is a reminder that ambition isn't something women need to soften or apologize for. It's something to model, celebrate, and pass down. Check out her video on our Instagram.