On Her Time is Pinch’s ongoing series spotlighting women who lead with intention, clarity, and deep respect for the lives they’re building. These are founders and creators redefining success - not through polish or perfection, but through truth, discipline, and the courage to choose what fits.
This chapter features Kasia Bednarz, founder of FARE, a fast-casual brand built from an honest personal need: food that fuels performance, supports real life, and doesn’t sacrifice quality.
Her story is not about effortless success. It’s about alignment.
When a Personal Need Becomes a Business Blueprint
“I always knew I wanted to work for myself - I just didn’t know it would become this. FARE grew from an honest need to feed myself well.”
FARE began the way many meaningful businesses do: with a gap.
Kasia couldn’t find the kind of food she wanted - healthy, craveable, and actually satisfying - so she built it herself. What started as a personal need became a brand shaped by real-time learning, iteration, and deep trust in the process.
This wasn’t a concept designed for trends. It was built for real life.
The Defining Shift: Learning What to Leave Behind
“I built FARE by listening to what I needed, and I learned to leave by doing the same.”
One of Kasia’s most pivotal moments wasn’t about what she started - it was about what she stopped.
The same instinct that led her to build FARE also led her to walk away from what no longer fit. Her journey hasn’t been about staying for sunk costs. It’s been about choosing alignment, even when it required hard exits.
Every yes to the future required a no to the past.
Self-Care as Strategy, Not Aesthetic
“No fuel, no performance.”
Kasia doesn’t treat maintenance as optional.
Sleep, movement, real food, and mental space aren’t luxuries, they’re infrastructure. They’re what allow her to lead, make decisions, and sustain momentum as a founder.
In her world, self-care isn’t indulgence. It’s operational.
Because without fuel, there is no clarity. And without clarity, there is no growth.
Staying Close to the Work as the Brand Scales
“The work only makes sense to me if I’m close to it - the food, the stores, and the people building it.”
As FARE grows, Kasia’s rhythm remains grounded in presence.
Her weeks move at a fast, intentional pace, balancing strategy with time on the ground. She stays close to the product, the team, and the day-to-day reality of what they’re building.
That proximity keeps the business honest. It keeps the mission real.
Building Something Honest Starts With Listening
What began as listening closely to her own needs became a way of making decisions.
That same instinct didn’t just tell Kasia what to build, it showed her what to leave behind.
Building something honest requires self-trust. And the courage to follow through.
Why Kasia Bednarz Embodies On Her Time
Kasia Bednarz represents a founder-led life shaped by alignment, discipline, and trust in her own instincts.
FARE was built from a personal need. Sustained by focus and care. And grown with intention.
Not effortless. Not performative. Just real.
Built, on her time.
Follow the Series
On Her Time celebrates women building lives and businesses rooted in clarity, courage, and sustainability.
Stay tuned for our next feature.
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